YO! today announced a new trial agreement to supply pre-packaged YO! Food-to-Go products to 390 Tesco stores.
The trial builds on YO!’s existing partnership with Tesco which includes 52 YO! kiosks offering freshly made sushi to eat on the go or at home, and YO! branded sauces, seasonings, marinades and mayos.
The new agreement will see YO! Food-to-Go products available in Tesco front of stores fridges from late May. As well as YO! favourites such as Crispy Salmon Rolls, Chicken Katsu Bites, the range will include a bespoke vegan sushi selection specially made for Tesco.
YO! Food-to-Go pre-packaged sushi is already available in 600 Sainsbury’s stores, 160 Co-op stores, 110 David Lloyd Leisure Clubs, and a trial partnership is also underway with WHSmith. The group’s Taiko brand is also available in Waitrose. Within the retail division, YO! also operates 37 kiosks in Asda under the Panku brand offering freshly made food which can be enjoyed on the spot or later at home.
We’re really excited to be expanding our partnership with Tesco as part of our multi-channel strategy aimed at introducing more people to Japanese food and sushi. With all of us starting to go out and about more, now is the perfect time to test our ready to eat front of store range in Tesco, and we are excited to see the response from consumers.
David Hampton, Managing Director of Retail at YO!